A creative career built across spaces, screens, and stories.
I'm an art director and creative strategist creating visual worlds for interiors, lifestyle brands, and digital experiences. My work is rooted in connection — building experiences that help people feel more inspired, more confident, more at home, or more excited to engage.
The through-line is connection: creating work that makes people feel something.
A hotel that feels transportive. A room that feels more personal. A digital experience that makes a decision feel easier. A brand that gives someone a reason to come back.
My background spans consumer marketing, hospitality interiors, ecommerce, and digital product development — a mix that lets me move between story, style, strategy, and execution.
I started in brand strategy and digital campaigns, developing creative briefs, consumer insights, campaign strategy, and digital activations for national brands. I later moved into interiors and hospitality design, where storytelling became spatial — shaped through color, materiality, FF&E, styling, art, and guest experience.
Today, I bring those worlds together through art direction, digital design, ecommerce experiences, brand systems, and AI-assisted creative development. My work often sits at the intersection of taste and strategy: defining the creative direction, shaping the visual world, and building the systems that carry it across spaces, screens, campaigns, and customer experiences.
I also use AI as a creative accelerator — for ideation, copy refinement, image direction, prototyping, and digital product development. Most recently, I independently designed and launched Finial using Claude Code and AI-assisted workflows, translating a brand and product concept into a working digital interiors experience. I also founded Spanno, a coached walking app shaped through brand strategy, product direction, content architecture, and launch storytelling.
Art Direction
Visual concepts, campaign direction, photography-led storytelling, styling, moodboards, and brand systems.
Digital Design
Web, app, ecommerce, landing pages, email, social, paid media, and UI direction.
Interiors & Styling
Hospitality interiors, FF&E, art and accessory direction, photoshoot styling, and presentation design.
Brand Strategy
Positioning, voice, creative briefs, consumer insight, content strategy, and launch messaging.
Creative Technology + AI
AI-assisted ideation, Claude Code prototyping, copy refinement, image direction, and creative workflow development.